ForeU Golf...
Our Latest Venture in the New Era of College Sports
At Katz & KO, one of our core missions is simple:
Every few years, we build and launch a business we believe has a high likelihood of success.
We don’t just invest in ideas — we test our own thesis in real time.
It keeps us sharp, credible, and deeply connected to the markets we back.
Our first venture, The College Sports Company (formerly Mercury), helped pioneer the NIL and revenue share ecosystem in college athletics — setting the foundation for how programs, student-athletes, and brands engage today.
Now, we’re building on that momentum with our latest venture: ForeU Golf.
Why Now
Picture the college sports world right now — it feels like standing over a long par-5 with wind swirling, no caddie, and no yardage book.
Money flying. Rules shifting. Everyone gripping the club a little tighter, wondering where the ball lands.
We launched ForeU Golf because student-athletes deserve more than one-off NIL deals, and donors deserve more than another fundraising email in their inbox.
What We Believe
- Transactional moments are just that — moments.
- The future is development, access, and relationship capital.
Golf has always been my favorite cheat code.
Four hours on a fairway reveal more about character than four years in a classroom.
Patience. Humility. Confidence.
Reading people and situations in real time — that’s business. That’s life.
And when the final whistle blows, those skills travel farther than talent ever will.
What ForeU Golf Builds
Programs that invest in relationships don’t lose players — they keep them, they grow them.
ForeU Golf is where:
• Student-athletes build relationships, not followers
• Donors become partners, not fans
• Athletic departments create culture, not churn
• Golf becomes a lifelong business tool
• Revenue grows sustainably in the new era
The Bigger Picture
This isn’t about NIL hype.
It’s about building leaders, opening doors, and strengthening programs — one swing at a time.
The future of college sports shouldn’t be built on quicksand.
It should be built on grass — trimmed tight and rolled smooth.
See you on the fairway.